I use a lot of double fold bias tape. I was having a problem finding the right shade of burgundy, so I looked around for a new supplier. So glad I gave Dove Originals a try. Not only was the color exactly like to photo on line, but the tape is soft and folded PERFECTLY throughout the whole 50 yd roll! I'm so sick of having to iron new tape. I will definitely be buying more - they actually sell navy - do you ever see navy??